Arcolad CJSC is a small and unique chocolate producer which started its operation in 2005. Currently they produce such varieties as dried apricot with walnut in chocolate, dried apricot with marzipan in chocolate, dried peach with walnut in chocolate, dried peach with marzipan in chocolate, dried melon roll with smashed walnut in chocolate etc. The product is differentiated from the other products produced in Armenia, due to usage of high quality chocolate and local dried fruits.
From the very start of the business, CARD supported the company with creation of links, promotional materials and stands in the stores such as Star, SAS, Yeritsyan and Sons, Marriott Armenia Hotel, Duty free etc. At this point Arcolad CJSC has short, but successful history. However, the lack of special shelves with thermoregulation necessary for keeping chocolate in favorable conditions to present the product in its prime state and the financial crisis had their negative effects on growth of sales. To solve this problem CARD supported Arcolad with implementation of a demo project, namely to import specialized thermoequipment with appropriate shelves with thermo regulation designed to keep the chocolate in the most proper conditions.
These shelves are currently installed in one of the central specialized shops in Yerevan. The company is going to organize a permanent tasting of the products in the shop, where everybody will be able to taste and buy any of the products of the company. And for that it is even more important to present the best qualities of the product to the customer and the refrigerator will help this. This will be a good promotion and will increase the awareness about the company products and hence will boost the sales in other shops of the city. It is expected that this project will increase the sales of the company by approximately 15% to 30% annually. This growth will be followed by increase of dried fruit supply and will improve the livelihood of 8 farmers currently delivering about 5 tons of dried fruits to the company. |
|
