The USAID-funded “Rural Economic Development-New Economic Opportunities (RED-NEO)” program accelerates the growth of small- and medium-sized enterprises in the regions. Since the launch of the project, a number of rural businesses have been able to improve their operations and gain a foothold in the market. RED-NEO is consistent in its support. The latter is not limited to providing equipment, inputs and consultation. Much attention is paid to the brand recognition of the beneficiaries through the opportunity to participate in exhibitions and festivals. This time, 6 beneficiaries of the program were provided with the opportunity to participate in the largest beverage festival, Spirits of Armenia, a platform, where companies engaged in the production of alcoholic beverages share their products. The winemakers presented “Maran”, “Jraghatspanyan”, “Kinea”, “Berkri”, “Stork”, “Jivani” wines. They noted the importance of such events in facilitating market linkages and becoming recognizable among Armenian consumers.